In 1961 I had the fortune of getting my first project as a young architect the same day as my graduation from the Politechnico of Torino, when I visited a Mercedes Benz dealership to buy a Mercedes. The General manager asked me to give him ideas for his new showroom. (See details in the Mercedes Benz project)

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After having moved to the United States many years later, a large Dealership chain commissioned me to design numerous Showrooms based on my experience.